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Serum plus primer equals all-over face treatment


From GrandCentralBeauty comes the newest addition to the line's classic treatments with modern results – the S.M.A.R.T. SKIN PERFECTING SERUM+PRIMER. "This unique oil-free, silica-free, multi-efficient, all-over face treatment instantly smooths, moisturizes and acts as your makeup primer, under-eye smoother, over-makeup setter and lip serum, " explains Ginger King, award-winning chemist and Grand Central Beauty co-founder.

Start smart

The perfect way to start your daily or evening beauty regimen, the S.M.A.R.T. SKIN PERFECTING SERUM+PRIMER provides instant and long-lasting “smart” results, making skin feel immediately hydrated and silky smooth, while working continuously to treat imperfections. Every product from GrandCentralBeauty uses exclusive S.M.A.R.T. Skin Perfecting technology
resulting in products that are smoothing, moisturizing, anti-aging, redness-reducing and toning.

Natural ingredients combine to deliver results

The Serum+Primer combines natural moisturizers, fruits, and botanicals such as squalane from Brazilian sugar cane, apple, watermelon, lentil, rice and soybean protein. "It delivers a serious daily anti-aging treatment that also works hard as a makeup primer, providing all day perfection starting at the skin," says King.

The Serum+Primer may also be used under the eyes and on the lips for an immediate line smoothing effect. This smart new serum is an easy-to-wear formula made to work with all skin types, including oily and very sensitive skin, with or without makeup.

What you should notice

  • Instant hydration and 24 hour moisturization
  • Instant and long lasting smooth skin all over face
  • Diminishes appearance of fine lines
  • Immediately softens skin texture
  • Diminishes under eye dark circles and puffiness over time
  • Instantly brighter, more even-toned skin
  • Provides a smooth canvas “pre-treatment” for makeup application
  • Makeup lasts longer & looks more finished, especially under-eye makeup
  • Paraben-free, petrochemicals-free, sulfate-free, mineral oil-free, no harsh scents.

About GrandCentralBeauty

GrandCentralBeauty is a New York-based beauty company whose name was inspired by the classic beauty and modern efficiency of iconic Grand Centrals worldwide. With the busy city-goer in mind, GrandCentralBeauty creates classic multi-efficient treatments with modern results. Created by passionate industry professionals, GrandCentralBeauty is committed to changing the face of skincare as we know it, bringing the traditional spa experience to the homes of all of its customers with its S.M.A.R.T. SKIN PERFECTING products.


GrandCentralBeauty's S.M.A.R.T. SKIN PERFECTING products are available at Henri Bendel New York, NewBeauty at Fred Segal in Santa Monica,, select specialty apothecary boutiques and spas, and the company's website.

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