Search engine optimization continues to evolve over the New Year. Small firms should consider developing long-term SEO marketing strategies to cope with the rapid changes of the nature of search engines. Although the keyword tags have been dropped off, some of the major attributes such as title tags, header tags, robot .txt, Meta descriptions, among other features have been retained. However, many more features have been added which appear more complex than the earlier features. Google has now introduced more complex algorithm such as panda and penguin in order to deal with the technological advancements. Although it is hard to predict what Google’s next move will be, it is important that marketers concentrate on these changes and plan on how to deal with them. Despite the fact that Google has no desire to reward high quality content with top SERPs, having content up allows your site to be well protected from future changes Here is an outline of these changes and how you can deal with them.
What does not work anymore?
One of the most important aspects that every small firm should put into concentration is to analyze the dozens of things that will not work for them anymore. With these, they can be able to concentrate on the new ads and increase the probability of their site getting a top rank. These include keywords content ranking, spinning articles, sponsoring word press themes, site footer exchange, buying domains with the purpose of redirecting, use of automated comment spasms, automated link exchanges, utilizing the bait and switch 301 redirecting, embedded links in your widgets, and use of paid links networks among other features. However, if you have some of the out of date SEO features in your site it is less probable to have your site being ranked low as long as you have improved on other areas.
What SEO features have been added to your site?
Search Engine Optimization will always keep changing as long as some features become outdated. The amazing thing is that every change will come with a lot more features. Some of the key areas that have experienced change recently are:
Site performance
One of the key areas that have been revised by Google is the time the page takes to load. Have you ever heard Google say that something is a result of the ranking factor? What that actually means is that the speed of your site no matter how small it is will determine how Google will rank it. Al though there are no many sites that have been affected by the page performance it is important that you add the speed of your site, as you do not know Google next move.
Brand building
Another key that will differentiate many marketers is how well their brand will be. You have to keep away from the mentality that brand building is all about writing a press release, launching a new page on your site and sending it out to the pr web. Currently it is advisable that you understand he PR from the earlier standpoint taught in the university or make use of people who specialize in the area. In case you want to hire a PR personnel do not look for a link builder. Other major tasks you have to carry out include: reorganizing the time and the reasons for putting your brand in the front of a title tag rather the end, choosing branded domains rather than the exact match domains and utilizing brand awareness campaigns
Http headed status codes
Google is also inserting changes with the http header status codes. Many marketers prefer to use the 410 because of their speed over the earlier 404 which have a considerable low speed.
Content quality
Content quality has always been an important aspect for Google. Earlier, even low quality content would rank well by utilizing decent links among other trusted domains. To deal with the problem it has developed multiple algorithm updates such as Panda and Penguin. What happens if or document is of low quality? Documents with useless content, spanned content or even duplicated content will now be put into the supplemental index and they will not rank well anymore. With the current algorithms even a small percentage of a poor content will lower the rank of the entire site including your trusted resources with links among other award winnings strategies.
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