Yes, it is amazingly possible where good SEO can get you. Recent studies have revealed that a good marketing strategy can bring amazing traffic to your Facebook page and also that Facebook bring 30% more customers to your e-commerce website compared to Twitter. Brands and companies, aside from their official websites, put a lot of effort into building a solid Facebook page because it is a powerful free tool to get in touch with your audience. Another reason for which these pages are so popular is because companies are always looking for ways to keep their brand in the top spot of customer preferences. In order to achieve success and apply SEO tactics to your Facebook page, you need to consider the following steps:
- The brand and the business name – the title of your page, the personalized URL and the personalized tabs have gained great importance. Search engines see these titles in the first column, which means they are strongly filtered by this factor.
- Links from multiple sources – just like it happens when we are dealing with traditional SEO, getting links back to your Facebook page and personalized tabs is really beneficial for your traffic. Consider these links as a form of recommendation. Even in your social life, when someone recommends a specific restaurant, other will take that opinion into consideration. According to Mark Kelly from iboxseo.org, when Google discovers that a page is tied to numerous sources (whether these sources also come from Facebook or outside of it) it means that the page and links are important. But you need to remember that search engines also take into consideration the source of these links.
- Rich text used in the right place – always keep in mind that Facebook is a social network: a place where people seek social interaction and virtual connections. This means that you should never abuse SEO strategies because it may lead to people’s disinterest and could even cause them to unlike your Facebook page.
- Multimedia optimization – videos are the easiest multimedia tools that you can use for optimization because their titles are powerfully pondered. This is why you need to choose clever titles for them, whether you upload them on YouTube, on your Facebook page or even on your website. In a similar case, the images and logos uploaded on your Facebook page can be optimized by naming them in an appropriate manner.
The 4 things mentioned above are really the most important SEO items to work on, but they are not the sole items you should look after. Consider SEO when writing the description of your Facebook page. Include the keywords that your business focuses on, without abusing their density. Mention some of these keywords in your status updates as well, but not in all of them. For example, if you sell furniture in Atlanta, your main keyphrase could be “Atlanta furniture”. You can ask questions on Facebook like “have you ever bought furniture in Atlanta before?” or “What other Atlanta furniture companies have you interacted with in your past and what was your overall experience?”