So you are creating all this great keyword-targeted SEO content, but are unsure where to post it. You could post it to your own website and hope that it gets found by Google, or you could post it to an article directory and hope that it stands out among the hundreds, if not thousands, of other articles on the exact same topic. Well when it comes to posting SEO content, you actually may want to have all your bases covered. There are three primary places to post your content: an internal blog, external blog, and article directory.
First, the website you are trying to market should have a blog. Posting content to this blog, whether it is high quality, keyword-targeted or not, is going to be good for SEO because it is showing Google that you are keeping your site updated with fresh content. Google likes freshness because it assumes its users like freshness. Another plus to posting on your own website is that you don’t have to follow any guidelines and you aren’t competing with anyone directly for authority.
The downside to this method is that your posts will most likely not get as many views, unless your website is already popular. They will not show up in Google results, and there will be no other way to search for them. In the past, you could post them to article directories also, but with the recent updates to Google Search, duplicate content is a big no-no.
Another option is creating a blog on WordPress. You could write as a third party, or write directly from the company, whichever method you prefer. These posts will have a better chance at being seen by the WordPress community, and will benefit from the high PR of the site. Being a blogger in WordPress will also allow you to comment and be a part of the community, ultimately bringing in more readers.
Finally, you can post your articles to an article directory. This is like WordPress, but you do not have the final say on your content. Either editors from the article directory or users themselves will decide if your content passes their guidelines and quality controls. If it does, your content will be posted on a highly trafficked site with good credibility (if you chose right). Like WordPress, articles directories such as HubPages and Squidoo have active communities that you can participate in and entice more users to read your content.
Whichever method you ultimately choose for uploading your SEO content, make sure that you are writing high-quality stuff that people can actually use. The Internet has enough useless clutter as it is.