Skip to main content
  1. Life
  2. Family & Parenting
  3. Family

Sensa fined $26.5 million for deceptive advertising

See also

The FTC has charged Sensa Products, makers of a powered food additive marketed as a weight-loss product, with failing to provide reliable scientific data to support claims of the product’s effectiveness. Additionally, Sensa marketers did not disclose that some consumers who endorsed the product in advertisements were compensated $1,000 or $5,000 for their endorsement, according to an FTC Jan. 7 press release.

Sensa Products, a California company, was ordered to pay $26.5 million to settle the FTC charges. Sensa creator and part-owner Dr. Alan Hirsch was charged with deceptive advertising for making unsubstantiated claims about the product. The FTC order bars Hirsch from making weigh loss claims for a product without conducting adequate human clinical studies.

Sensa is marketed as a flavor enhancer. When sprinkled on food, it will curb a user’s appetite, resulting in weight loss. “…the chances of being successful just by sprinkling something on your food, rubbing cream on your thighs, or using a supplement are slim to none. The science just isn’t there,” says Jessica Rich, Director of the FTC’s Bureau of Consumer Protection.

The charges against Sensa comes as part of the FTC crackdown on marketers that make misleading claims about products to promote easy weight loss. Other companies included in the FTC’s “Operation Failed Resolution” include L’Occitane, that promotes a weight-loss skin cream, and HCG Diet Direct, which sells human hormones as a weight-loss product.

Advertisement

Life

  • Derek Hough
    Derek Hough brings quadruple threat talent to 'DWTS' and beyond
    Today's Buzz
  • Hookah smoking
    Young adults believe hookah smoking pose no health threat
    Camera
    7 Photos
  • Top outdoor activities
    Don't spend your summer indoors: Top outdoor activities to do with your significant other
    Camera
    10 Photos
  • Baby shower idea for men
    A new twist on baby showers is throwing a Daddy Baby-Q
    Camera
    7 Photos
  • Wedding special
    'Curvy Brides' offers a new look into every bride's pursuit for her picture perfect wedding gown
    Camera
    7 Photos
  • Morbid obesity
    Health: Morbid obesity decreases life span by up to 16 years
    Camera
    7 Photos