It happens every year. You look at the calendar and realize Valentine’s Day, February 14, is a mere couple days away and you didn’t come up with a brilliant idea that will trump the need to drop dollars on an expensive gift. It’s the thought that counts right? NECCO, a multi-line candy company in New England could be your solution this year.
NECCO has teamed up with Twitter and advertising agency, Hill Holliday in creation of Tweethearts, a bag of personalized candy hearts that you can send through tweeting. All this is achieved in three easy steps, and the last step isn’t even a step. You just get to pat yourself on the back for your great idea.
1. Send your love tweet to @tweethearts
2. Review how your Tweethearts look and send it to your significant other by entering his or her name and address
3. Boom. Fun, yet personalized Valentines Day gift sent.
NECCO and Hill Holliday even created an animated music video. The rap video was produced by Chuck Woodard and explains how Tweethearts works in less than 2 minutes.
Although not a personally typed love letter by Theofore Twombly, Tweethearts has a bit of a kitschy appeal that millennials can appreciate.