Selena Gomez was the target of protests Wednesday at the Adidas NOE label fashion show in New York City. The singer is a style ambassador for Adidas and also a UNICEF ambassador for children’s relief with the United Nations, but the combo isn’t enough for United Students Against Sweatshops, reports Us Weekly on Thursday, Feb. 7.
“Selena: Don't be an Ambassador for Sweatshops,” read the blood-red banner the protestors held up to cameras. New York Fashion Week is a regular arena for protest, but the message was not entirely clear. Why was Selena Gomez a target? Was the Adidas factory which made the clothes she selected a special problem? Had specific sweatshops been located? Or was the protest more a message in general to the fashion industry? It’s hard to pin down. Selena simply ignored the onslaught.
Certainly, sweatshop conditions have more than once been located in Asian factories, and children who are far too young to work, by American standards, have been spotted making the clothes Americans import and wear. But seldom can a specific location be shut down or improved. The problem is huge and complex.
Selena is aware of all this, as a UNICEF ambassador, so it is unlikely she was surprised. In fact, she seemed to brush off the protests, delivered by flyer at the show.
Instead, Selena gave an overall impression of the Adidas runway looks – which she helped to choose – to her many fans, via Twitter. “Amazing show for @adidasNEOLabel tonight!! They looked amazing.”