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Selecting an audio platform for broadcasting

Audio and Video
Audio and Video
Wikimedia Commons /

Selecting an audio platform for content creation and distribution is one of the challenges faced by broadcasters today. With the increased demand for up-to-date news and information, and with broadcast technologies evolving by the second, broadcasters had to innovate and keep up in order to keep their audience.

One great piece of advice on how to choose an audio or video platform is written by Randy Abramson, Director of Products and Operations of global broadcasting company BBG. According to Abramson, in choosing its new online video and audio platform, he and his team had to take into account four criteria: file performance and quality and services, extended access or reach, innovation and better data analytics. These factors are crucial to BBG since it caters to over 185 million people across continents, and creates 1500 hours of audio content in 40 languages on a weekly basis.

Abramson explains that improved file performance and quality are important to its organization as it uses a great deal of devices and uploads large amounts of audio and video data online. It’s important for the organization as well for its audience to be able to play and download media seamlessly from their sites and to provide them ease of data organization.

Compatibility is also an issue for the organization. The audio and video platform should support players on different operating systems such as iOS, Windows, and Android. The organization is also concerned about the quality of its files as they stream on older or lower end phones.

Abramson also stated that they also consider whether the company offering the platform is concerned about innovation, and if the platform offers an intuitive and highly efficient data analytics feature for them to gauge consumer interest and identify areas that need improvement.

Audioboo, which is owned by Audioboom Group PLC (BOOM.L), is one platform centered on audio recording, editing and distribution that broadcasters can use. Using Abramson’s criteria, Audioboo makes a great recording and distribution software for professional broadcasters (if they’re after audio distribution alone)—and for even hobbyists and non-profits—to effectively reach their target audience through audio. It has a highly intuitive interface, and features Twitter and Facebook media cards, a data analytics dashboard, and a recording, uploading and editing software that are easy to use and are responsive even on mobile devices.

In terms of bandwidth and download or streaming speed, Audioboo users will have no problem listening to a lot of audio as the platform is hosted by Amazon and can definitely handle heavy demand. For instance, a report from Arden Partners about Audioboo has noted that even if 400,000 users tune in and listen to one audio recording uploaded to the platform (like the report on the Boston Marathon), the recording won't buffer for long. Audioboo said that its platform can handle up to 10 million concurrent users.

The platform also records audio seamlessly and clearly, as most recordings on Audioboom have proven. These audio recordings can be uploaded straight to, to the user’s website, and shared at the same time on the user’s social media accounts as well.

Broadcasting could get demanding as new technological advances crop up and consumers become more intent on getting their fix of online video or audio right here and now. But with broadcasting platforms like Audioboo, it’s easier to meet such rising demands.

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