Just in time for the start of football season, the Seahawks' Marshawn Lynch has released a collection of four t-shirts as part of an exclusive for Target. The designs for Lynch highlight his celebrated “Beast Mode’ style of play as well as his love for Seattle – including graphics paying homage to some of the city’s most recognizable icons.
The shirts - two for men, two for women - is part of a league-wide partnership between Target and a number of NFL players that has resulted in the Pro Merch™ exclusive collection for Target. The Pro Merch™ Exclusive for Target collection represents the first time that a mass retailer has ever partnered hand-in-hand with professional football players to offer fan apparel designed “by the player, for the fan™.” Both the men's and women's offerings are priced at $19.99 each. The collection will be available through the end of December 2013, and potentially into playoff season.
“For me, it’s all about ‘Beastmode,’ and collaborating with Target has given me the opportunity to bring my hard-nosed, in-your-face playing style, plus my love for the Seattle fans into this new collection,” Lynch said via a press release from Target.
Target’s Pro Merch™ exclusive for Target exemplifies a true partnership, as each player collaborated with Target’s Fan Central team to ensure their t-shirts reflected their signature styles, distinct personalities, favorite pop culture elements and notable quips, keeping their fans in mind throughout.
The exclusive collection marks the first time a mass retailer has collaborated with pro football players in this fashion, as the players worked to ensure their designs reflected their distinct personalities, keeping their fans in mind throughout. For four months, the players worked with Target’s design team to bring their signature style to life.