With more than one billion users on Facebook and Twitter alone, social media has evolved from much more than just a marketing tactic. It has transformed into one of the most effective communication tools available. In her new book, “Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate”, author Amy Jo Martin, founder and CEO of social media agency, Digital Royalty and Digital Royalty University, reveals the innovative strategies behind the social media success of today's top celebrities and brands, and how to follow their lead in sometimes unconventional ways. The book details the latest techniques to attract a social media fan base and to keep it engaged through a strong and entertaining online presence. In order to achieve this, she argues, you must challenge previous assumptions and instead, embrace your own inner renegade.
In the book, Amy Jo Martin tells behind-the-scenes success stories of celebrities such as Shaquille O'Neal, Dwayne “The Rock” Johnson, and Dana White, as well as iconic brands including, FOX Sports, and DoubleTree by Hilton. She illustrates how individuals and companies have amplified their following exponentially and monetized their brands beyond what they could have accomplished with traditional marketing.
The biggest mistake people make when using social media, Amy Jo Martin told me in our phone conversation, is not engaging the audience. “It is a two-way communication”, she said. “Your message has to be relevant.”
Named one of Forbes' five Most Powerful Women on Twitter, Amy Jo Martin, who herself has over 1.2 million Twitter followers, was one of the first to pioneer how professional sports can integrate social media, and even planned the first-ever professional sports TweetUp with Shaquille O'Neal. Examining how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value, Martin reveals one of the basic rules of digital media success that many don't realize: humans connect with humans, not logos and creative taglines.
Amy Jo Martin is founder and CEO of the social media agency, Digital Royalty and Digital Royalty University. She's the former director of digital media and research for the NBA's Phoenix Suns. She is a regular contributor to the Harvard Business Review. Her website is www.amyjomartin.com.