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Secret Weapon Baits offers local anglers custom soft plastics

Secret Weapon Baits revealed at Wausau, WI Sports Show
Secret Weapon Baits revealed at Wausau, WI Sports Show
Mike Hofmann

Mike Hofmann, owner of Secret Weapons Baits, formed the company recently when Brian Schultz from Bass Nut Lures found he was too busy to continue to make hand-poured soft plastic baits. Hofmann bought this portion of Shultz's business. This local lure manufacturer has a lot to offer anglers in northern and central Wisconsin, as well as any other to anglers who may want to order from the Website.

Hofmann stated that one of the advantages of his products is that they are less expensive than most baits found in the "big box" stores. Because his overhead is low and his channels of distribution are short, he can offer his baits at a price that is affordable for every angler. He also prides himself on his ability to make custom colors. An angler need only contact Hofmann with a special request and he will create the recipe needed to achieve the desired results.

While Secret Weapon Baits does offer custom colors, they also have a wide variety of production colors that have been developed by Hofmann and his pro staff. The pro staff includes Dan Hofmann, Kris Hanes, and Brian Schultz. While his pro staff is very instrumental in helping design new colors and bait, Hofmann stated that his field staff, the members of Park City Bass Anglers, is also very helpful to him in this regard. He is the tournament director for Park City Bass Anglers as well as The Wisconsin River Series and stated that having direct access to so many tournament anglers allows him to keep his finger on the pulse of what bass anglers want and what is working in real-life conditions on area waters.

Hofmann's products include custom hand-poured 3" craws in 5- or 10-packs as well as 2.75" craw chunks and the beefier 3.5" craw chunks. His biggest sellers thus far have been in bluegill, midnight, Green pumpkin/black, and purple haze colors. Interested anglers may view the entire production product line of Secret Weapon Baits on their Website. The baits are also available at Aquatic Arts in Tomahawk, WI. Hofmann stated that he is also in negotiations with other tackle store locations in northern and central Wisconsin at this time, but nothing has been set in stone yet. These baits are manufactured and packaged in Weston, Wisconsin, and anglers may expect to see them in their area tackle shops at any time.

Hofmann has also started a program that makes Secret Weapon Baits truly unique and offers anglers a huge benefit. This program is called the Secret Bucks Program. This program not only gives anglers something to do with their used soft plastics, but rewards them for turning them back in. Most tournament anglers, and even other anglers who use artificial baits with any regularity, wind up with a mass of discarded soft plastics littering the bottom of their boats by the end of the day. Secret Weapon Baits now gives those anglers something to do with all of that used plastic. For every pound of used soft plastic baits than an angler turns in, they will receive four Secret Bucks. Those Secret Bucks can be used the same as cash when ordering from Secret Weapon Baits. Soft Plastics can be dropped off at any Central Wisconsin River Series event over the course of the year, or shipped to Hofmann at the address listed on the Secret Weapon Baits Website.

For anglers looking for an affordable, local custom option for soft plastics, Secret Weapon Baits offers the products for which anglers have been looking. Plus, it is a great option for all of an angler's used or unwanted baits. Anyone interested in learning more about these great baits can contact Mike Hofmann directly, through the company's Website, or can follow them on their facebook page.

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