Who would have thought it? A luxury hotel can now be booked for a fraction of the price and it’s not just the guests with a smile on their face, the hotels are rejoicing too!
The ‘Secret Hotel’ concept (also known as the opaque channel) has been around for a few years now but it’s only in the last year or so that it’s really started to take prominence in the travel industry, and more and more savvy travellers hungry for bargains are getting in on the act.
So what is this Concept and how does it benefit everyone Involved?
The whole ‘Secret Hotel’ concept revolves around letting hotels sell off their empty rooms at huge reductions, in return for being able to keep their name anonymous until the booking has been completed and confirmed.
This means that guests can bag a room at up to 45% less of the original price and therefore potentially stay in a five star for a three star budget! So what’s the catch? There is none! Guests have access to selected information about the hotel prior to booking, such as their star rating, facilities, room details and a few hints as to the true location, for example you may be told in the description that the hotel is ‘5 minutes walk from the Eiffel Tower’ or ‘in London’s trendy Shoreditch district’. It’s enough information to allow guests to make a booking confidently knowing that the venue ticks all their essentials.
So aren’t the hotels left disgruntled that their luxury guest rooms are going for a fraction of the price? Quite the contrary! The hotels on the program are able to secure bookings for rooms that would otherwise be empty and thus still make good revenue.
In fact a recent report reveals that hotels are all for the concept, simply because it is far more effective than offering their rooms at reduced rates through online travel booking sites. This is because, this outdated concept relies on guests who are in need of a room last minute, which may be ok for guests looking for a spontaneous trip to a local city, but not if you’re a five star hotel in Abu Dhabi trying to attract foreign guests at short notice. It’s much more beneficial for both parties to be able to plan and book in advance, and now you can do so without paying through the nose!
Sound good? Why not try out the concept for yourself!