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Second annual LA STAGE DAY at CSULA

Second Annual LA STAGE DAY at CSULA
Second Annual LA STAGE DAY at CSULA
Courtesy of Ken Werther

LA STAGE Alliance has announced its second annual LA STAGE DAY, a day-long community event for the greater Los Angeles performing arts community. Generously hosted by California State University Los Angeles, the activities will take place on the campus of CSULA on Saturday, May 17, 2014 from 10 a.m. – 6 p.m.

LA STAGE DAY will open and close with mini-lectures from some of LA’s most engaged arts provocateurs. Throughout the day, interactive sessions and workshops will explore various elements of the performing arts community. In the afternoon, a bazaar/expo (free and open to the public) will showcase arts organizations, including LA STAGE Alliance member companies, partners, and affiliates from all over greater Los Angeles.

“We're thrilled to bring the community together for our second annual LA STAGE DAY,” said LA STAGE CEO Terence McFarland. “Many of this year's sessions focus on more deeply engaging stakeholders — board members, philanthropists, audiences, and elected officials. I'm certain our provocateurs will challenge and inspire attendees with their wishes for the LA performing arts community.” He continued, “Attendees can expect to walk away rejuvenated by networking with their peers, empowered with practical tactics to engage their community, and emboldened to strengthen the performing arts community through unique partnerships. Our community is filled with brilliance; LA STAGE DAY hopes to shine a light on the best of what we have to offer.”

A multitude of discussions, workshops, and sessions designed to inspire and exchange creative ideas will be offered throughout the day. Some of the categories scheduled to be explored are Arts Philanthropy, Directing Actors in Dialogue Roles, Applying for Local Grant Programs, Digital Marketing, Engaging with Government Agencies, A Director's Role in Team-Building, and more. A private Marketing Master Class led by Jim Royce and Joseph Yoshitomi will also be offered (for an additional fee). Participants will have the opportunity to engage in marketing case studies specific to their individual organizations.

Scheduled speakers are Bill Ahmanson, Sheri Biller, Danielle Brazell, John D'Amico, Castulo de la Rocha, Amy Edlin Kramer, Olga Garay-English, Jim McCarthy, Joy Meads, Nina Ozlu Tunceli, Seema Sueko, Pamela Vanderway, Craig Watson, Renae Williams Niles, Laura Zucker, and more.

LA STAGE Alliance, a non-profit organization empowering artists and engaging audiences since 1975, is dedicated to building awareness, appreciation, and support for the performing arts in Greater Los Angeles by strengthening the sector through community building, collaborative marketing, audience engagement, professional development, and advocacy.

LA STAGE DAY is sponsored in part by Schweickert & Company, Stage Directors and Choreographers Society, and California State University Los Angeles. LA STAGE Alliance programs are sponsored in part by Actors Equity, The Biller Family Foundation, California Arts Council, California Community Foundation, City of Los Angeles Department of Cultural Affairs, DatabaseWorks, the DEW Foundation, Doris Duke Charitable Foundation, Goldstar, James Irvine Foundation, Andrew Mellon Foundation, Bakers Man Productions, Ken Werther Publicity, Live Event Pros, Los Angeles County Supervisors through the LA County Arts Commission, National Endowment for the Arts, Ralph M. Parsons Foundation, 4 Wall Lighting, Pacific Coast Entertainment, The Shubert Foundation, and Sony Pictures Entertainment.

Check-in for LA STAGE DAY is at 9:30am, and tickets are $40. To purchase tickets and for up-to-the-minute information go to

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