Sears has pulled advertising from NBC's Saturday Night Live after the show aired a skit that many considered disrespectful and offensive. The ad pull was first reported by the American Family Association (AFA) on Thursday.
The skit, which aired on the February 16, 2013 episode, featured a spoof trailer called "Djesus Uncrossed" and, in a parody of Quentin Tarantino movies, features Jesus going on a bloody, vengeful rampage against the Romans who crucified him. While some non-Christians may find the jokes funny, many Christians find the portrayal of their Savior as a sword-wielding murderer offensive. The name of Jesus is also used in vain during the skit.
After some viewers complained to the show's advertisers, the AFA reported that they received the following statement from Sears:
"Thanks for bringing it to our attention, it wasn't supposed to happen and we're taking steps to make sure it doesn't happen again. Going forward our ads will not run in this form again around SNL."
The AFA also announced that J.C. Penney, who also ran advertising during the show, has not responded to complaints about the show's content, which they called a "hateful and intolerant attack on Christianity." They are asking viewers to call J.C. Penney's headquarters at 972-431-1000 to voice their disappointment of their advertising during Saturday Night Live. They have also started a petition asking Penney's to pull their advertising from the show.
Victor Medina writes for Yahoo News and his political blog WhenLiberalsAttack.com. His other writing credits include The Dallas Morning News and SportsIllustrated.com. He has served as a Dallas County election judge and on the Board of Directors of The Sixth Floor Museum. You can follow him on his blog, VictorMedina.com or on Twitter at @mrvictormedina. He can be reached by email at email@example.com. To be notified of future stories by Victor Medina, click the SIGN UP or SUBSCRIBE button at the top of this page.