If you have driven North on I-95 in Philadelphia recently you might have noticed a billboard to promote getting you better SEO for your website.
SEO is search engine optimization. This is the way search engines evaluate your site and how it’s ranked when people are searching for information. In simple terms if someone is going to Google and searching for a product you sell, you want your company website to be one of the top listings.
Research shows that the further down on the page you are or even worse if you are a couple of pages in, then no one is going to see your information. Searchers usually don’t go off page one to find what they want.
What this means to business owners is that it isn’t enough to create a website and launch it, you have to be looking at the content and design of the site to help it show up better in search results. This is why some look to outside agencies such as www.mezzologic.com that specialize in search engine optimization. They can evaluate your SEO and create a plan to improve it.
The SEO can be helped by doing things on the back end of your website to make sure there are proper descriptions of each page and Meta tags that tell the search engines what the page is about and the content it contains.
As search engines become more sophisticated they are now able to go beyond these back end solutions and start to look at the actual content on your page. The more “fresh” content on your page, the more the search engines will see your site is being used.
This content can be from updates to the website or adding blogs and social media that are updated with new information on a regular basis. These sites are all linking to your page. The more links and content you have, the more a search engine will judge your site as an important resource and give it a higher ranking when certain keywords are used.
Search engines are constantly evolving their processes and it can be challenging to a business owner to know all the details so they don’t lose out to their competitors. Using marketing professionals, who help with SEO, can be one way to not only keep up, but to get ahead.
Do you have a SEO strategy for your company website? What is working for you?