Phoenix-based businesses often do not get a chance to participate in major sports events (e.g., Bowls, All-Star games, etc.), even when they occur in Arizona. That is one of the reasons it is important for Arizona to develop and grow its own special events. On November 1-2, 2013, the Scottsdale Ferrari-Maserati Polo Championship featured many local businesses at WestWorld in Scottsdale, Arizona.
Rose+Moser+Allyn Public Relations coordinated this “Polo Party,” which is celebrating its third year. With the theme of “Horses and Horsepower,” it was fitting that Scottsdale Ferrari-Maserati be the title sponsor. While the luxury dealership has been involved before, on November 1, it offered test drives. Gary Simon, a native Arizonan and 33-year Ferrari employee, was one of the driver chaperones, enthusiastically extolling the virtues (enhanced reliability and user-friendliness with great style) of the new models.
One of the highlights of the event is the corporate tent area—Neiman-Marcus, Volvo, Molina, and Olive and Ivy wined/dined VIP guests. An exciting addition this year was a fashion show on Friday night by Phoenix Fashion Week. Executive Director Brian Hill summed up his (and the audience’s) reaction to his emerging models, like LaMark Bell, modeling designer polo wear: “I loved it!”
A new major tent sponsor was Pinnacle Aviation. Scott Casey entertained guests at a tower-top lounge that provided a fabulous view of the polo field and mountain backdrop.
Heineken was the official import beer and presenting sponsor. As usual, Barrett-Jackson, Phoenix International Raceway, and Lincoln helped provide the horsepower, while the Scottsdale Arabian Horse Club and Arizona Polo Club provided beautiful horses.
This year, the Polo Party, on November 2 included many more unique business vendors. There were family affairs, like AZ’s Puff-N-Stuf LLC, where Joseph and Rhonda were selling and providing education about premium cigars. Meanwhile, at the Winestrap.com LLC booth, Kirk Hostert was showing how his bejeweled straps allow one to navigate a cocktail party with a glass of wine hands-free.
There were many other local government, media, private business and non-profit sponsors and promotional partners. The non-profit, My Sister’s Closet, was very visible this year, while small non-profits, like Linking Sports & Communities LLC, participated in activities like judging the hat contest.
The Polo Party is an example of the type of local event Phoenix needs more of to “toot its own horn” about the many great small businesses and services available in Arizona.