"I believe in what martial arts does for people," the Strikeforce CEO said. "The perseverance, the indomitable spirit, the respect, the character building, all the things that martial arts teaches you, not just combative but in life skills, is important for people to know."
Strikeforce's final show is slated for Jan. 12 in Oklahoma City, with top-notch fighters like Daniel Cormier and Nate Marquardt set to compete.
"I said to myself, 'This is what I am going to dedicate my life to, to spreading the gospel, spreading the word, about martial arts teachings.' And whether I was teaching myself, or whether I was studying martial arts myself, which I do and I believe in, or whether it was promoting martial arts fights on a small scale or on a big platform, like we are today on Showtime, the mission statement has always stayed true," Coker said.
American Kickboxing Academy coach Javier Mendez praised Coker for the hard work he's put in to enhance the sport.
"He's driven to make great shows," Mendez said. "He's never been driven by popularity, or fame or attention. He was driven by creating great things, by putting on shows fans wanted to see, by doing things that people thought couldn't be done. He's had great, great success over the years, but he's still the same guy. If he gives you his word, you can rely on it. His word is golden. He's one of those rare people you meet, who when he tells you he is going to do something, he does it."