Fame whore? This will have you beaming. Monnaie de Paris - France's Direction of Coins and Medals, which issues coins as well as other medals - is about to open. To celebrate this monied event, conceptual artist, John Baldessari, has been invited to take over the spacious facade between Pont Neuf and Pont des Arts in Paris with his latest creation called Your Name in Lights. Register here to be part of this glowing piece of art! It's free. Starting September 13, 2014, for one month, thousands of people will be spotlighted in Paris.
Four years ago, John Baldessari shouted on Twitter, "I WILL NOT MAKE ANY MORE BORING ART." Given that he lives and works in Los Angeles, where show business is king, it's easy to see what inspired him to refashion a movie marquee for his latest work in the City of Light. A huge, 30-meter long illuminated sign is being installed on the roof of Monnaie de Paris enfolding it in marquee - or, if you're a New Yorker: Broadway - lights, giving the Seine a flash of Hollywood. While Andy Warhol decreed years ago, "In the future everybody will be world famous for fifteen minutes," Baldessari has whittled that down to 15 seconds. After all, everything moves faster in this millennium. 100,000 people will be treated to a magical moment of fame as Baldessari reduces his interactive work of art to a bright, playful object, wittily commenting on the cult of personality. Transforming every 15 seconds, Your Name In Lights, which is produced by Kaldor Public Art Projects, is bound to be engaging for the me, me, me people.
Unable to fly to France to view your name ablaze? Thanks to technology, you can watch a live broadcast on the site: www.monnaiedeparis.fr Once you register, which takes all of 15 seconds and no creativity whatsoever, you'll receive an email with the date and time to expect the appearance of your dazzling moniker.
Want a momento? Baldessari is issuing a token in collaboration with the master engravers of Monnaie de Paris for this brilliant event.
Light it up!
Details: Your Name in Lights by John Baldessari. Free 15 second illumination of your name. September 13, 2014 - Ocotber 12, 2014. Monnaie de Paris. 11 Quai de Conti between Pont Neuf and Pont des Arts. Paris, France 75006. +33 1 40 46 56 66. Free live broadcast on www.monnaiedeparis.fr