Schwinn just announced that it will reintroduce a limited edition of the Schwinn Sting-Ray. First launched in 1963, the Schwinn Sting-Ray is one of the most iconic bikes ever created. Only 900 of the exclusive Schwinn Sting-Rays will be available for sale in four unique colors: Apple Krate, Orange Krate, Lemon Peeler, and Grey Ghost. To celebrate the launch, Schwinn is offering Facebook fans a chance to win a Schwinn Sting-Ray of their own.
“The Schwinn Sting-Ray is a demonstration of Schwinn’s commitment to the authenticity and heritage of our brand,” said Hillary Benjamin, General Manager at Schwinn. “The Schwinn Sting-Ray was the bike that every kid wanted when they were growing up, and we’re thrilled to bring it back for people of all generations to enjoy.”
In 1962, Schwinn designer Al Fritz learned of a new California youth trend: retrofitting bicycles to look like motorcycles (high-rise, ape hanger handlebars, and banana seats). As a result, in 1963 a wheelie bike was introduced to the public as the Schwinn Sting-Ray. By the end of 1964, Schwinn Sting-Rays accounted for 70 percent of bike sales in the U.S. The Schwinn Sting-Ray remained in production until 1979, with a nostalgic reissue in 1998.
The Schwinn Sting-Rays will be individually numbered and exclusively available at independent retailers. To spread the joy of riding, four Schwinn Facebook fans will have the chance to win a Sting-Ray. Simply vote for your favorite Schwinn Sting-Ray color at www.facebook.com/rideschwinnbikes.
“There’s a good chance your first bike was a Schwinn,” said Summer Sanders, Olympic Gold Medalist and Schwinn Brand Ambassador. “The Schwinn Sting-Ray personifies youthful exuberance and joy, really getting you back to that original joy ride.”
For an in-depth look at the Schwinn Company of the past, be sure to read the book, No Hands: The Rise and Fall of the Schwinn Bicycle Company, and American Institution. Schwinn is now part of Dorel Industries.
For more information on the Schwinn Sting-Ray and Facebook contest, visit www.Schwinnbikes.com or www.facebook.com/rideschwinnbikes.
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