The commercial features the sexy Johansson in a white bathrobe. The actress shimmies and shakes her way out of it as she steps in a bathtub.
Johansson also seductively sucks on a straw from her SodaStream drink. The Super Bowl ad is certainly suggestive.
Critics find no problem with this commercial. They would say it's relatively tame in comparison with Go Daddy's or Victoria's Secret in your face commercials. Even Kim Kardashian had a Skechers commercial that was too hot for TV.
SodaStream is an Israeli based company that manufacturers carbonated machines and soda flavorings. It hosts a large list of companies include Oxfam, which Johansson has been working with since 2007.
Scarlett Johansson is the brand ambassador for SodaStream. She's been featured in their ads and commercials. It looks like this Super Bowl commercial bites the dust, though.