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ScandalEyes Rockin’ Curves Mascara – Rimmel London

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In the words of Rimmel London “Say goodbye to quiet lashes!” and be part of the new rock generation! Introducing Rimmel’s first mascara that creates rock doll lashes in one easy stroke: new ScandalEyes Rockin’ Curves Mascara. Forget big hair, it’s time for big, loud lashes!

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Rimmel London’s first broken heart-shaped brush creates a fringe of big, curvy, rockin’ lashes. This cleverly-shaped applicator twists and curves to hug the lash line; the thin tip grabs hard-to-reach inner lashes, while the amplified base pulses lashes with incredible volume and curve. Lashes are plumped and lifted in one clean stroke.

The fierce retro-rock trend demands a wild-child lash-look. ScandalEyes Rockin’ Curves Mascara has a new broken-heart brush to create a fringe of big,curvy, rockin’ lashes. No clumps! The ‘80s rock-inspired pack has a textured animal print pattern for maximum stand-out.

No one does edgy rock chick style like Rimmel ambassador Kate Moss, making her the perfect face of ScandalEyes Rockin’ Curves. In the striking print advertising campaign, Kate gives it some serious attitude with tousled hair, pouting lips, huge rock doll lashes and a studded leather vest that is to die for. She’s rockin’ the London look.

The current face of Rimmel is Kate Moss, alongside Sophie Ellis-Bextor, Lily Cole, and Ayumi Hamasaki. It was announced in October 2009 that Jerry Hall, Mick Jagger's daughter Georgia May Jagger and Canadian supermodel Coco Rocha were set to join to the lineup of Rimmel London spokeswomen. Within days of Rocha's first campaign release, Rimmel announced that they had signed Zooey Deschanel, Solange Knowles and Alejandra Ramos Munoz would help the brand launch into the global marketplace.

In New York you can find the entire line of Rimmel London’s makeup line at Duane Reade 358 5TH AVENew York NY 10001.

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