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Savvyone tip: Make Valentine's Day special for your customers' wallets

If you own a business that is related to the wedding industry, you should be getting ready for brides and grooms to call wanting information about booking services. Valentine's Day is a great time to offer a special promotion to your customers that book on that day for a future ceremony. Marketing it using social media, word of mouth and other vendors are great ways to steal the affections of brides and grooms. Think of it as a Valentine coupon gift to those who wish to accept.

Miami has a lot to offer due to the tropical weather all year round, so the destination weddings season typically starts for JMK Notary & Services around Spring Break and continues throughout the year. Vendors and venues work hard at the end and very start of each year to get things organized for clients. Therefore, taking one day a year to offer a special rate is a smart way to stand out from the crowd of flower vendors, officiants, DJs, wedding planners, etc. After all, the day is about love and everyone loves to save a dollar when possible, so this can be used as an incentive for the indecisive bride that you have been trying to book for the past month.

In conclusion, I believe that customers open their hearts to the vendor that speaks to their needs best. If price is an issue, this promotion should help boost bookings. When price isn't an issue, it still looks good because it indicates that your business appreciates love and that's what weddings are supposed to be all about. Therefore, holding an annual promotion for Valentine's Day is a win-win opportunity that should not be missed.


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