It may sound strange for me to say that exploring exposure beyond the Web is the way to go because my company has been primarily built around it and I have taught about it at Miami Dade College over the years. I serve as a click fraud specialist for a variety of companies from around the globe, and recently noticed a potential threat to online exposure for small independent businesses. Personally speaking, I feel that Web site owners should become aware of how rankings on Google may fall due to franchises entering the scene with software.
My job as a click fraud specialist is to strategically distribute keywords within content produced in locations to best garner traffic. This requires SEO writing skills and knowledge of how people come to trust what they read online to make buying decisions. SEO rankings are earned over time and can take a while to show progress, but when it happens, you are setting up a foundation that can grow naturally. The question that every independent Miami entrepreneur should ask, "Is how does a change in competition influence my company's exposure on the Internet?" SEO is constantly evolving to help those with more resources everyday. My JMK SEO formula is based on Biblical principles that don't change, like Galatians 6:7-“You will always harvest what you plant.” It may be time for some businesses to explore other ways to get noticed, which may mean getting less Internet dependent.
Read more on about my insight on the topic at Mobile Notary Services- Prevention Series: Is SEO For Franchises Good For You?