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Saving face with ASAP scrub, Super A, B and C Complexes

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Just when a beauty writer thinks she’s found the nirvana of cosmetics, new ones hits the shelves. Call it the fickle finger of face-saving favorites, but what’s a woman to do when faced with new products every day.

My latest love is ASAP, an Austalian-made line of skincare products that the company claims uses the latest technology and active ingredients for its collection. I’ve been testing the products for a few days now and the Daily Exfoliating Facial Scrub ($49) certainly caught my fancy. It’s a pleasure to use and leaves the skin very soft and silky. It’s supposed to have a dual-action that promotes cell renewal and collagen production to diminish wrinkles, acne and sun damage and improve skin texture. It really does.

Next, the three serums are amazing. The Super C Cream ($89) is formulated also to reduce those unwanted signs of aging and increase collage products, while the Super B (also $89) has similar benefits with added hydrating affects. The ASAP +Seru ($89) targets sun damage with added Retinol.

If it’s not on your beauty bucket list, put it there ASAP. ASAP is available at www.Store.com. You can thank us for it after. It's the perfect skincare regimen for 2014.

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