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Save 40% off new arrivals at the LOFT

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Save 40% off all full-price styles, including new arrivals, at the LOFT. If you’re beginning to get a touch of cabin fever and are anxiously awaiting spring, this is the sale for you! The LOFT’s new spring arrivals are as bright as garden, as fresh as a spring rain, and as light and airy as a gentle breeze.

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The ever-popular chambray shirt is back for 2014, and better than ever in the LOFT’s new softened fabric. The timeless look of chambray layers with your favorite bright camis and tanks for myriad transitional looks. Pair it with denim, capris and shorts for go-everywhere looks.

If you’re looking for a little good luck, you’ll love the LOFT’s embroidered clover shirt. The clover is as soft and springs as the tender spring grass between our toes and the new softened fabric makes the shirt a joy to wear. Try it with a grassy green cami peeping through for a versatile look that’s sure to capture the spotlight.

The feminine charm of lace, eyelet and ruffles is back for spring and taking on new life in trend tees, pleated lace front tees, and sheer floral crochet tees and ruffle front shells. These softly fashioned pieces are perfect for wearing with a suit jacket or open front cardigan now and alone as temperatures rise.

Look for softer pastels, oversized polka dots, stripes and flutter sleeves to transition into spring. Try pairing contrasting weights and textures for runway-fresh looks. Denim with tiered chiffon, and sheer crochet with leather are among the winners in spring fashion.

View the slideshow for a selection of new arrivals at the LOFT.

Among the selections are:

  • Chambray softened shirts $54.50
  • Embroidered clover softened shirts $54.50
  • Two-in-one softened shirts $59.50
  • Embroidered diamond softened shirts $49.50
  • Flowerdot softened shirts $54.50
  • Easy stripe softened shirts $54.50
  • Dark chambray softened shirts $54.50
  • Cotton knit button down shirts $39.50
  • Sheer floral crochet tees $49.50
  • Pleated lace front tees $29.50
  • Mega dot print blouses $59.50
  • Eyelet neckline trend tees $29.50
  • Ruffle front shells $49.50
  • Crochet lace yoke shells $44.50
  • Flutter sleeve pleated shells $44.50

The selection is excellent, the looks bright and on-trend, and the prices very right for budget-conscious shoppers.

To see the complete selection of new arrivals or to place an order online, visit the LOFT’s website. If you choose to shop online, use the code GET40 to receive your 40% discount at checkout.

Ann Taylor LOFT is located at 100 Columbiana Circle and 470-9 Town Center Place in Columbia.

As always, maximize your style and minimize your spending~

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