On Sunday the actress/comedian wore a simple black dress as she made her entrance into the NOKIA theatre on the red carpet. When asked about her dress by Ryan Seacrest during E!'s pre-show coverage she replied "I'm wearing....Stop Staring. I got it online for $60. Doesn't it look just as good as anything fancy and expensive?"
Almost instantly internet searches for the dress, as well as the price of the dress, went up. The same dress Silverman paid $60 for is now being sold online at a price of $162.
Stop Staring has been a business for over ten years and an online retailer for over nine years. Prior to Sarah Silverman at Sunday night's Emmy awards the company's clothes had been worn by celebrities such as Britney Spears, Regina King, Paris Hilton and Cheryl Burke.