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Sarah Jessica Parker curates new Hallmark collection

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Sarah Jessica Parker has a new edition to her ever growing retail offerings. Parker has collaborated with Hallmark Cards on the Sarah Jessica Parker Collection, a new line of greeting cards, stationery and gift wrap. The collection includes designs for birthdays, Valentine's Day and Mother's Day all in modern themes, reflecting Parker's personality.

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"When you think of Hallmark, you think of kindness and caring. Those are values that are important to me, that reflect the wife, friend and mother I want to be and what I want to help foster in others," said Sarah Jessica Parker. "I'm excited to be involved in a project that will give people something tangible and fun, warm and sincere, to hold onto and remember the people and relationships that really matter."

The collection includes more than 70 cards, embellished gift wrap, bags and boxes will be exclusive to Hallmark Gold Crown stores. Cards range from $3.99 to $6.99 and feature rich paper stocks and delicate calligraphy. Boxes and git wrap are adorned with ribbon, tulle and gemstones. The collection hits stores in January 2014.

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