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Saphira brings all 26 minerals of the Dead Sea to new line of hair products

The surface and shores of the Dead Sea are 1,401 ft. below sea level, making this renowned body of water Earth's lowest elevation on land. At 1,004 ft. deep, it is also the deepest hypersaline lake in the world, with a 34.2% salinity (as of 2011) making it one of the world's saltiest bodies of water. This salinity makes for a harsh environment in which animals cannot flourish, hence its name. According to the Bible it was a place of refuge for King David, in hiding from King Saul, as well as where Jesus was baptized by John. Between 1946 and 1956, 981 texts were discovered at Khirbet Qumran in the West Bank, inside caves about a mile inland from the northwest shore of the Dead Sea. These historically, religiously and linguistically important texts include the earliest known surviving manuscripts of works later included in the Hebrew Bible canon, along with deuterocanonical and extra-biblical manuscripts, which preserve evidence of the diversity of thought in late Second Temple Judaism, are known as the Dead Sea Scrolls.

Colorist/stylist Ivan Torres of Ricardo Rojas Hair works his magic with Saphira's line of products that are enriched with minerals from the Dead Sea
Linda Covello www.lindacovellophotography.com
Top hairstylist with Ricardo Rojas Salon, Ivan Torres, works with a client
Linda Covello Photography www.lindacovellophotography.com

The Dead Sea area has become a major center for health research and treatment for several reasons. The mineral content of the water, the very low content of pollens and other allergens in the atmosphere, the reduced ultra-violet component of solar radiation, and the higher atmospheric pressure at this great depth each have specific health effects. For example, persons experiencing reduced respiratory functions from diseases such as cystic fibrosis seem to benefit from the increased atmospheric pressure. The region's climate and low elevation have made it a popular center for several types of therapies, including Climatotherapy, Heliotherapy and Thalassotherapy. Climatotherapy at the Dead Sea is an effective therapy for patients with psoriasis, who benefit from sunbathing for long periods in the area due to its position below sea level and the subsequent result that many of the sun's harmful UV rays are reduced. Patients suffering from rhinosinusitis and osteoarthritis have also seen relief from these ailments with treatments derived from the Dead Sea.

Saphira is the first company to bring the minerals of the Dead Sea to the world of hair care. The Dead Sea is rich with 26 essential minerals, twelve of which are unique to this invaluable landmark. These minerals nourish the scalp, activate circulation and enhance relaxation, repairing the hair and protecting it from stress and environmental damage. Saphira captures the magic of all 26 Dead Sea minerals, creating a new and entirely unique formula to cater to all types of hair and individual needs. As Saphira products are massaged into the hair, it absorbs the pure minerals easily, leaving hair healthy, smooth and strong. Ivan Torres is a colorist/stylist with Ricardo Rojas Hair, the exclusive atelier on East 66th Street between Madison and Park Avenues. Rojas' atelier is an all-white space that looks as if it was lifted whole out of a Venetian villa. The sunlight filters in from large windows and glints off the Murano chandelier that dominates the center of the room. Rojas' high profile clients enjoy the exclusivity the salon offers, and the atmosphere can feel almost monastic, as the salon is a chic and subdued alternative to the bluster and noise of more crowded salons where clients complain about a lack of attention. That is not the case at Rojas's salon, where Torres is the "left hand man" to the hugely popular Argentine born stylist. Torres focuses his attention fully on a client the minute she steps off the elevator and into the salon. His expertise and sincere attention has inspired a fierce devotion amongst his clients. When he is not behind a chair at Rojas' salon, he is off on some location or other, styling the tresses of celebrities and V.I.P.s for the red carpet, magazine shoots and television appearances. For his location kit, Torres has taken to stocking up with the Saphira line of products and using them almost exclusively. Torres explained that Saphira's products have become a very useful tool in his kit because they don't leave a film behind on the hair. He makes particular note of the fact that the keratin-infused, sulfate-free shampoo does not remove color. Torres is highly esteemed in the NYC salon world for his skill as a colorist, so this is a strong endorsement for the Saphira line of products. He is particularly effusive about the Mineral Mud, the Mineral Healing Hair Treatment enriched with 26 Dead Sea minerals and pure keratin. Torres says the longer it is left on the hair, the more it heals and seals the shaft, giving hair a "translucent shine without making it heavy." Torres also relies on the line's 'The One', which is ten products merged into one for the ultimate leave on mask. It is an advanced product made for all types of hair, enriched with keratin and 26 Dead Sea Minerals and it blends perfectly with other products.

At a recent photo shoot for this article, Torres transformed the locks of two models using products from the Saphira line. The women walked into the studio with their hair natural, wearing street clothes and no make-up, and were transformed into red carpet worthy goddesses with the expert touch of Torres and makeup artist Angelica Alberti. Spahira's line of products are available at Ricky's and online at www.saphirahair.com