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Santa Clara Valley Wine Trail to be Introduced August 22

Santa Clara Valley Wine Trail being Unveiled
Santa Clara Valley Wine Trail being Unveiled
Santa Clara Valley Wineries

Santa Clara Valley, the oldest premium wine growing region in California, has been home to wineries since 1852. In honor of this long history, the Santa Clara County Board of Supervisors has adopted the new Santa Clara Valley Wine Trail Route. The route will feature 70-plus directional signs bearing the logo of the Wineries of Santa Clara Valley that will guide visitors to the 20-plus wineries throughout the region.

The official unveiling of the Wine Trail will take place on Friday, August 22 with a ribbon cutting and news conference to be held at 10 a.m. at Guglielmo Winery, the oldest continuously family owned and operated winery in the region.

The public will have an opportunity to cruise the new Wine Trail on August 23 and 24, when the official “Santa Clara Valley Wine Trail Celebration” will be held at participating wineries. Tickets are $40 and can be purchased at participating wineries and the Gilroy Welcome Center. During the celebration wineries will feature barrel tasting, BBQs, winery tours, music and food during the event. The wineries participating in the celebration include:

Supervisor Mike Wasserman, President of the Santa Clara County Board of Supervisors, says, “I believe strongly in promoting our County’s assets, including our agricultural heritage. After hearing from our wine community that there was a strong desire to establish a wine route, we worked together to make it happen.”

According to Greg Richtarek, president of the Wineries of Santa Clara Valley, a 21-member organization, “Many other wine regions already enjoy the significant boost in tourism enhanced by clear, attractive signage. It’s gratifying to have long overdue recognition for the Santa Clara Valley wineries.”

Santa Clara Valley’s wine trail signage is the result of combined efforts by Santa Clara County, the cities of Morgan Hill and Gilroy, along with the Wineries of Santa Clara Valley Wine association, whose members brainstormed the wine trail idea and will pay for the installation and maintenance of any replacement or new signs needed along the SCV Wine Trail in the future.

The Santa Clara Valley Wine Trail signs will guide visitors in a loop through South County, along Watsonville Road, Hecker Pass Highway and the east sides of Gilroy, San Martin and Morgan Hill. Branches off the main trail will direct vehicles to more remote wineries.

Jane Howard, Executive Director of the Gilroy Welcome Center, states, “Our local wineries are truly ‘hidden gems,’ so we are thrilled that these new signs will help make it easier for out-of-town visitors to find them! The wineries are a huge boost to tourism, bringing more people to discover the world-class dining, lodging, and other outstanding recreation opportunities that the entire area has to offer.”

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