The Sanganai/Hlanganani World Travel and Tourism Africa Fair starts today In Harare, Zimbabwe. This is the 6th annual meeting and is expected to generate over US$300 million in tourism receipts.
Over 270 safari camps and other adventure destinations have representatives here to show and tell the benefits of their particular offerings. The exhibitors cover 5,600 square meters of exhibit space in the multi-floored Rainbow Tower Hotel and Conference Center in Harare.
Tourism and Hospitality Industry Minister Walter Mzembi spoke first, welcoming 1,400 exhibitors and buyers to this year’s show. He suggested that Sanganai has now become one of the significant travel shows in Africa and “will occupy a strategic position in the regional tourism matrix.”
Zimbabwe and Zambia co-hosted the United Nations World Travel Organization general assembly in August 2013, which was the largest attended assembly in history. The assembly was held in Victoria Falls on the Zimbabwe/Zambia border.
High on Zimbabwe’s priority list this year is the development of more meetings, incentive, conference and exhibitions and events (MICE) facilities. While Zimbabwe is well equipped for individual adventure and leisure travel, they could certainly benefit from being able to attract the large business conference crowds with more large facility space. A new National Conventions Bureau is being formed within a month to bid for multiple conferences in 2014. Already two have been scheduled and they hope for many more.
For more information, contact Zimbabwe Tourism