A bit evocative of a W Hotel, San Francisco’s Hotel G is finally opening on May 2, 2014 following a major two-year renovation and razing of the exisiting Hotel Frank into a chic and sophisticated place to hang your hat when visiting the City by the Bay.
With all the upscale additions plus an ideal location at the center of Union Square the hotel is bound to bring in the crowds. “San Francisco is an intellectual city with history and modern-day style and our end goal is for Hotel G to channel each of those qualities,” said general manager Steve Rizzo. “The guest experience will emphasize a comfortable lifestyle with a design that is simple yet functional and complements the building’s unique architectural elements.”
The 153-room hotel, which was originally built in 1908 as The Fielding Hotel, still reflects its historic past through upgraded wood and concrete flooring in the guestrooms and hallways, and the building’s original façade. Designed by New York-based Hun Aw Studio to bring a visually stimulating fusion of contemporary and classic, the new décor boasts fog-colored walls, wood finishes and earthy fabrics and textiles juxtaposed with clean lines, pops of color and fair-trade accents and art. According to a press release about the reopening, “Furnishings are crisp, simple and functional, providing a natural, almost frontier aesthetic that pays homage to the hotel’s past. Pieces include Victorian settees, vintage schoolhouse chairs, banker’s lamps and mid-century writing desk.”
Creature comforts include flat-screen SMART TVs, docking stations, Nespresso coffee makers, complimentary WiFi, beer and bites social hours, free morning car service and special G-Hosts to greet guests on arrival and tend to traveler’s needs.
The hotel also announced a partnership with San Francisco-based Creativity Explored, a nonprofit arts center for developmentally disabled adults, to curate, showcase and sell artwork. A diverse mix of abstract paintings, intricately detailed pen and ink drawings, colorful ceramics, folk textiles, digital prints, collages, and mixed-media sculpture will adorn guestrooms. All of the artwork is available for sale with proceeds going directly to the artist.