SFFAMA: San Francisco Fashion Week 2010 at the VitaminWater Social Club 7/30.

If anyone knows how to throw a two-day fashion event, in the heart of one of the most beautiful cities in the world, it's the folks of SFFAMA. (The San Francisco Fashion and Merchants Alliance) "The Reinvention" brought together the eager, color-lusting, silhouette-coveting fashion scene of San Francisco, by delivering a high power, high-energy , much-anticipated fashion show in an all-new, original, and innovative way.

Conveniently tucked in between the historical North Beach buildings, blocks away from the magnificent Pacific Ocean scenery, was the surreal yet chic Vitaminwater Social Club, where our festivities of fun and fashion took place. The free unlimited  Vitaminwater, open bar, delicious cheese platters by Cheat A Little Catering (The goat cheese was divine!) and splendidly packaged goodie bags where just some of the many cherries on top of our "clothing-confectioned" cupcake this Friday and Saturday last.

Day One/Part One was exclusively Ready To Wear: SFFAMA collaborated wearable pieces created and designed by emerging  local designers like Rock Chiq and Vintage Joy, as well as familiar fashion names like, Twelfth Street by Cynthia Vincent and Generra. The accessories of leathered belts, and multitude of fabric combinations, were enough for me to think that my next shopping-venture will be having tulle layers first on my list of must-haves.

Take a gander and scroll down to read a quick review of some of Friday night's best looks:

Rock Chiq The entire line was colorful and feminine, full of spunk, and with a dash of adult elegance.

Black Halo Seductive and sleek. Perfect additions to complete your collection of head-turning ensembles.

Work Clothes The funnest collection of all. Epitomized the carefree-casualness of a California girl's atmosphere.

Be sure to follow SFFAMA on twitter at @SFFAMAinc and join their fanpage on facebook.com
for more information about our local fashion scene.

You can follow me, too, at @miratorres

 You can see more photos and video on my website at The Beauty Bohemian.