Samsung will be holding its very first Global Developers Conference this Oct. 27-29 in the Westin St. Francis Hotel, San Francisco. The multinational electronics giant will be focusing the conference around its own platforms, programs, and devices, with an eye to having developers build new content for its products.
Samsung markets a rich diversity of consumer technology, including tablets, smartphones, and smart TVs. Its products sell extremely well: this year, Samsung has already sold more smartphones than five of its major competitors, including LG and Lenovo, combined. Samsung also owns more than half of all Android-based web traffic, and acquired 95 percent of Android smartphone’s $5.3 billion profit in the first quarter of 2013 alone.
Although Samsung carries a lot of clout in the consumer technology market, it appears that the company wants to expand its horizons, looking to create a platform of software and services for its devices.
In order to do so, it must place a priority on cultivating relationships with developers. WonPyo Hong, president of Samsung Media Solution Center, stated that “Samsung is committed to growing its smartphone ecosystem in close collaboration with our developer and service partners.” By hosting a developer conference focused on building this new ecosystem of content for its own products in an innovative and collaborative environment, Samsung hopes to attract and retain developer interest.
According to Samsung, the conference will offer keynote presentations from “leading influencers in the mobile, consumer electronics and digital content industries.” Other events at the conference will include sessions centered on Samsung’s existing devices and application programming interfaces. Some of the company’s upcoming products will also be showcased. However, the names of the keynote speakers, as well as the topics for many of the events, have yet to be announced on the conference’s official schedule.
At $299, the price of a ticket is well below that of comparable events hosted by companies such as Apple or Google. Developers are now able to register for the event at the conference’s official website.