LeBron James appeared briefly in an ad during the Super Bowl yesterday, Feb. 3, as part of Samsung's campaign for its newest Galaxy tablets and phones. Late in the fourth quarter of the game, long after the third quarter power outage, the Samsung ad appeared.
The commercial showed a fictitious ad manager interviewing two potential spokesmen (Paul Rudd and Seth Rogen) and asking them to pitch ideas for ads. The manager then takes a call from LeBron Janes via a Samsung tablet. James's face is visible on the tablet, though only for a second or two.
The conclusion is that since the Samsung ad manager has LeBron, he doesn't need another ad idea, and Rudd and Rogen won't be needed. Theere's a brief mention of breakfast with LeBron's kids, which is a reference to last fall's ad for the Samsung Galaxy Note II. That one begins with LeBron and his family at breakfast.
So Akron native LeBron James is a spokesperson for Samsung products now with two campaigns under his belt. You have to wonder what that's worth, in pay for LeBron and also in sales lift for Samsung.
Copyright © 2013 Susan J. Walker. Subscribe above to receive an email whenever Susan Walker publishes on Examiner.com.
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