Nail polish has long been associated with femininity and beauty. Although the most traditional style of nail polish is wearing one color on all nails, in recent years many young women have taken to designing their nails elaborately. As the options of outrageous nail polish colors has grown rapidly and the Internet connects people from all over the world, a thriving nail art community has formed on social media sites such as YouTube and Facebook. As the popularity of nail art designs has boomed, nail polish companies have taken notice of the trend.
Sally Hansen, one of the most well-known makers of nail polish, is currently hosting an online competition that invites nail art enthusiasts to submit photos of their most outlandish designs. The contest, which runs through July 31, offers a chance to win $500 and a trip to New York City to take place in the final. The winner of the final will be awarded a Grand Prize of $2,000. The contest is being judged by four nail industry experts. A list of full rules and regulations appears on the official website.
Although Sally Hansen nail polish has been on the market since the 1950s, social media has brought the company into an all new era of consumer feedback and involvement. The Sally Hansen website currently hosts a “Sally Hansen Inspires” section which showcases vibrant and ornately designed nails and this section is on view all year round, regardless of whether or not any contest is occurring.
Decorating ones nails might seem frivolous to some but it is an innocent and creative pastime that is enjoyed by many and, through social media and contests like Sally Hansen’s, can lead to success. Furthermore, many young people express interest in entering into the beauty industry and opportunities like this make that dream closer to a reality while building confidence. We already know that the Internet is an excellent tool for attaining information and now it can also be a way to talent scout across many areas!
For more information see the official Sally Hansen website: http://www.sallyhansen.com/