In an interview with Penny-Arcade, Kundratitz said piracy isn’t something that Deep Silver even addresses with its business plan.
“ … We typically ignore it. It’s not something that is new; it’s something that has been part of our business for decades,” Kundratitz said. “As a publisher you just live with it, yes?”
Kundratitz said no publisher, Deep Silver included, can “tackle” the issue of piracy effectively, and DRM especially isn’t the answer for the company.
“Uplay is not the way we want to approach things, definitely,” Kundratitz said. “I think we just need to make sure that the games we publish are worth the money, and certainly there is always this piracy situation that any publisher has.”
But still the fear of piracy is leading publishers and developers to focus on console releases first instead of PC versions of titles.
“Many publishers are not launching day and date because the PC is so difficult, but they fear the piracy issues, so they’d rather first focus on consoles,” Kundratitz said.
Kundratitz said PC has always been close to Deep Silvers hearts, and the publisher has a relationship with PC gamers.
“We have always been publishing on PC, and PC is close to our hearts from the outset. It’s not an added thought at all,” Kundratitz said.
In the interview with Penny-Arcade, Kundratitz discussed how Deep Silver sees Metro as a PC brand first, despite being launched on both the PC and Xbox 360.
And because it’s a PC title “at its heart,” there’s no concern about launching on the sometimes-difficult platform “because PC is No. 1.”