Another word might be exploitive.
In either case, it seems Saints Row 4 wants to cash-in on publicity created by the GTA 5 release this week by releasing the “GATV” costume pack, which was discussed on PlayStation Blogcast.
In a leaked image of the “GATV” DLC it appears Saints Row 4 players will be able to download a Johnny Gat-themed pack, including new clothes, hair customizations, and weapons.
The game’s publisher Deep Silver has not yet officially announced the DLC packs and pricing has not been confirmed, but the report says a “Wild West” DLC pack will also be released this week
GTA 5 is nearly upon us, as the game launches tonight at midnight.