Come 2015, the summer of Saint Louis will be home to two new music festivals, courtesy of a Los Angeles talent agency. And now, thanks to a recent decision by city officials, the move from California to Missouri has been made official.
As reported by local CBS affiliate KMOX along with the Associated Press, a group of Saint Louis alderman voted 21-4 to approve Board Bill 328, better known by locals as Festival Bill 328. It gives LA agency ICM and their client, Summer Rocks LLC, the rights to host exclusive in area music festivals at the Gateway Mall on two big holiday weekends. Those weekends will be Memorial Day weekend and Labor Day weekend.
According to the AP report, these concerts will bring over a million dollars each for the city in terms of ticket sales. It will certainly also bring in money from out of town attendees who will pay for lodging and food while in Saint Louis. One thing is for sure: downtown STL will be much busier in 2015 thanks to these upcoming festivals.
Even before the decision was handed down, local event runners were already responding to the inevitable. Both Bluesweek and the Taste of Saint Louis have already moved out of the city and into nearby Chesterfield because of the then-impending decision to give Summer Rocks exclusive rights to the area. It may be only the first of several city based festivals, musical or otherwise, that will move locations because of the Board Bill 328 decision.
According to reporting from the Saint Louis Post-Dispatch, the Memorial Day weekend festivals will host country music while the Labor Day weekend festivals will host rock music. They will be on the same level as Lollapalooza in Chicago, a well-established Chicago area music festival that attracts large crowds on a yearly basis.
Although it has not reached the desk of Saint Louis Mayor Francis Slay, he is expected to sign it into law once it does. Slay has supported the bill openly in the past.