Norman "Sailor Jerry" Collins was a Navy sailor, a salty dog, and one of the premiere tattoo artists of the first half of the 20th Century. His legacy included Ed Hardy and Mike Malone. To commemorate what would have been his 101st Birthday on January 14, Sailor Jerry Spiced Rum has teamed with Fineline Tattoo to offer 101 free tattoos inspired by Sailor Jerry. The tattoos will be available to the first 101 takers, between noon and midnight, January 14, 2012.
Jerry's technique for bold lines and deliberate Americana combined with East Asian art styles became iconic. According to a release from Sailor Jerry Rum (produced by Sailor Jerry Ltd), Collins was also an early advocate for cleaner parlors with an emphasis on sterilization. Sailor Jerry Spiced Rum released three different limited edition bottles in 2011 commemorating Collins's 100th birthday.
Patrons can choose one of 18 designs inspired by Collins. Though the tats are free, we recommend tipping your artist as if they were full price. Following your inking (or in case you miss out), head over to Li'l Frankies Pizza to drink "birthday" rum cocktails and toast Norman Collins.
Fineline Tattoo (212.673.5154) is at 21 1st Ave, between 1st and 2nd Streets. Li'l Frankies (212.420.4900) is at 19 1st Ave, one door down.
Sailor Jerry Spiced Rum is 46% ABV, and has an SRP of $29 for 1 Liter.
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