Many people in the industry thought that Sabreliner is history. Not so: Sabreliner’s rebranding efforts come in response to what they believe is an uninformed market perception of Sabreliner Corporation, with a limited view of their full capabilities.
According to Sabreliner, the common misconception is that they only service the Sabreliner aircraft, when in fact they have expanded heavily into helicopter services, structures, paint and coatings, life extension and much more. Along with these expanded capabilities, Sabreliner has also gained substantial experience and capability in supporting the military and civilian variants of aircraft like Learjet, King Air and others.
“We know that Sabreliner has much to offer its customers. We have the expertise, the latest technologies, and the extended capabilities to deliver any job, all in-house and under one roof,” said Steve Sperry, Vice President of Business Development, Sabreliner Corporation. “We do much more than service Sabreliner aircraft; unfortunately, the full extent of these services and capabilities are not widely known throughout the industry.”
“In order to shift this perception, as well as create a solid platform for all of our activities moving forward, we need to evolve the Sabreliner brand,” said F. Holmes Lamoreux, President & CEO. “However, it was imperative for us not to abandon our history, hard work and heritage, which has brought us to where we are today.”
Interestingly, Sabreliner has unveiled its new look to attendees at NBAA 2012, including their updated logo. In keeping with their commitment to emphasize their heritage, their company name proudly remains Sabreliner Corporation and the updated logo will use their existing corporate colors.
“Updating our logo rather than starting from scratch will allow us to build on the strong, well-known heritage of Sabreliner that people know and trust,” continued Lamoreux.