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RVCA Debuts Spring 2015 Collection at Miami Swim

RVCA Founder PM Tenore poses in front of the RVCA swimwear collection featuring RVCA Advocate Michelle Blade's artwork. (July 19th)
RVCA Founder PM Tenore poses in front of the RVCA swimwear collection featuring RVCA Advocate Michelle Blade's artwork. (July 19th)
RVCA

Mercedes-Benz Fashion Week Swim just finished wrapping up in Miami.

#RVCARIOT Models @mahinaalexander @chloshow @amplification @brittanynicholelucas @tiffanykeller
RVCA

The focus for the week was all things swim, from bikinis to one-piece ensembles--models took to the runways to showcase the titillating swimwear that make up the 2015 collections.

California brands RVCA and Beach Riot joined forces to present their Spring Swim 2015 collections at SOHO Beach House in Miami, Florida on Saturday.

To celebrate the unveiling of their 2015 collections, RVCA founder PM Tenore and Beach Riot founder Nicole Hanriot were joined by guests including Ashley Sky and Jessie Andrews in the penthouse of the SOHO Beach House where the crowd enjoyed cocktails and music provided by DJ Chelsea Leyland while viewing the dual presentations from both RVCA and Beach Riot.

For Spring 15' RVCA debuted a collection comprised of 44 swimwear pieces marking the brands first appearance at Miami Swim.

The collection offers a range of separates and full body styles, most notably the full body pieces and styles that feature the artwork of RVCA Advocate Michelle Blade.

With the collaboration on Spring 15' Blade, an LA based painter who has worked with RVCA as a Women’s Advocate since 2012 on installations and ad campaigns, will now join the likes of an ever expanding roster of creative forces that have worked with the lifestyle brand on collaborative projects across the brands Advocate and ANP initiatives.

An impressive roster that includes models Ashley Smith & Erin Wasson, artists Barry Mcgee, Stephen ESPO Powers, Ed Templeton, Dash Snow, Chris & Jo and Raymond Pettibon, surfers Alex Knost and Christian Fletcher as well as Liberty of London, FUCT, CINELLI, and EKOCYCLE.

RVCA's Spring 15' season also saw the debut of RVCA's new in-house women's designer Anya Violet who introduces a collection of swimwear with streamlined fits and elevated fabrication and construction in addition to a few pieces produced exclusively for editorials.

RVCA enlisted Violet in an ongoing effort to position the brand in front of a more fashion-conscious consumer. Also introduced to the collection for the first time are underwire and bralette styles in addition to a slight increase in the price points for the collection, which now range from $35 to $90 US dollars. www.rvca.com