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Rush song 'Working Man' used in new Walmart commercial

Rush track 'Working Man' used in new Walmart commercial
Rush track 'Working Man' used in new Walmart commercialWikipedia Commons/Mercury

Rush live show staple "Working Man" from their 1974 debut self-titled debut album is being used in a new Walmart commercial.

According to an article post Feb. 9 at Bravewords.com courtesy of RushIsABand.com, the giant U.S. retailer launched a new series of TV ads this past Thurs. and employs the legendary Canuck prog-rockers' ode to the blue collar workers as background music in one of the commercials, which employs video of U.S factory workers.

The new campaign is intended to highlight the company's recent initiative to invest $250 million over the next 10 years towards creating new manufacturing jobs in America.

"Working Man" was the first Rush track to receive extensive airplay in the U.S. via WMMS FM in Cleveland, Ohio and the exposure helped the 2013 Rock and Roll Hall of Fame inductees land a record deal.

Rush fans can look forward to an upcoming special 40th anniversary reissue of the the 1974 debut album, which helped launch them on the road to stardom in 2014.

Fans can check out the new TV commercial at Walmart's YouTube channel.

The veteran rockers released a live DVD/Blu-ray/CD last month, titled "Rush: Clockwork Angels Tour," which debuted at No. 1 on Billboard's Music Video chart for the week of Dec. 7 and will release a new comic book series based on the legendary their critically acclaimed concept album "Clockwork Angels," which will hit shelves in March.

Did you know? After not performing the song live for a number of years, 'Working Man' has become a staple of Rush concerts since Rush began re-including the classic track on their 2002 Vapor Trails tour.