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Runner's World and Spartan Race create partnership

Runner's World and Spartan Race announce a new partnership
Runner's World and Spartan Race announce a new partnership
Reebok Spartan Race

Spartan Race, an obstacle course race that promises to "push your limits, test your strength and challenge your endurance," has entered a partnership with Runner's World, the premier magazine for information related to running and races.

“We’re excited to kick-off the partnership with Runner’s World,” said Colby Connell, Spartan Race’s Vice President of Marketing. “Our goal is to expand the way people view health and fitness. While we provide people with an alternative to more traditional running events, Spartan Race is still a race at the end of the day and our heritage comes out of distance running.

As part of the partnership, Runner's World will debut specialized training plans for those who are running the Spartan Race. The partnership kicks off with the July issue of Runner's World, which will reach an estimated three million readers.

A decade ago, obstacle and adventure races like Spartan Race were virtually non-existent. However, since 2009, the race genre has seen a 40-fold increase in finishers -- growing from the low six figures to more than four million in 2013.

“Non-traditional running events such as the Reebok Spartan Race have really taken off in the last five years,” said Runner’s World Publisher Molly O’Keefe. “Our core mission is to welcome and engage all runners, and this new partnership with Spartan Race allows us to continue on that path with obstacle racers. The growth of Spartan Race into a global brand underscores their ability to create and deliver a first-class experience, showcasing the social and physical benefits of running and ultimately attracting new runners to our sport.”

The Spartan Race, which also has a relationship with Reebok as its title sponsor, features three different race distances to meet all fitness levels:

  • Sprint: Features more than 15 obstacles in a course just over three miles long.
  • Super: Challenge yourself to 20 obstacles in a course measuring about eight miles long.
  • Beast: Experience over 25 obstacles in the 12 mile course.

“We believe that Runner’s World’s knowledge of training, nutrition, and race day preparation will greatly help our current race community. We also believe the alliance will help educate those in the traditional road race and trail running communities on how to optimally train for a Spartan Race," continued Connell. “This partnership is yet another key factor in growing the emerging sport of obstacle racing along the proper channels and helping millions of people off their couch and out the door, living fitter lives.”

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