Rung: resale done right

Ever wanted some spare cash and rummaged through your closet in hopes of finding something you could sell to a resale shop? Maybe that dress you've never worn, those skinny jeans you actually thought you could get away with, or those shoes you swear were in style, only to discover what they shell out for your "had to have it" pieces could hardly give you a tank of gas?

Enter Rung, a resale shop done right, opened on April 17th, located at 9739 Manchester Road. Rung, whose motto is "Outfitting your corporate climb," is a not-for-profit clothing resale shop. It aims to boost the confidence of women between the ages of 25 and 55 by offering professional attire at affordable prices in a boutique atmosphere that provides a fun and uplifting experience.

As part of Rung's mission of women helping women, 100 percent of the store's net profits will be donated to the Women's Foundation of Greater St. Louis in support of local women's charities. "During this economically trying time, many women are going back to work or entering the workforce for the first time, and they want to look their best," said Kindle. "At Rung, our customers will find the professional attire they need at affordable prices in a boutique atmosphere that provides a fun and uplifting experience."

Rung is also an energetic get-together place that celebrates the talent of women by featuring art created by local female talent. And this do-gooder retailer is doing good by donating profits to the Women's Foundation of Greater St. Louis.

Rung is the creation of Ali Kindle. You may not know her name but you surely would recognize her grandfather, Enterprise Holdings founder Jack Taylor. Ali is applying the same spirit of entrepreneurship Jack exemplified to empower women to succeed by providing affordable professional attire in a fun, upscale and uplifting environment.

According to Ali, "My objective in opening this store is to bring the women of St. Louis together and help each other through donating clothes and shopping and purchasing clothes. There is something for all women, and it is an easy way to show support and help give women the confidence they need to succeed in the workplace."

Rung has a defined list of objectives it wants you to take away from the shopping experience:
• To make shopping a celebration of success as well as style
• To ensure that a woman's wardrobe works as hard for the community as it does for her career
• To do good while looking good
• To support the working women of St. Louis at every step of their corporate climb

For Ali, Rung is about confidence and spirit. "I think having a place to buy clothing that you may otherwise not be able to afford can give women that extra push to be confident and feel deserving of the job they want, not just the job they have," she says.

Call it fashion karma, but it sure feels good to give to others. If Rung sounds like an endeavor you would like to support, there are ways to get involved. You can donate clothing so that others may have the same access to style and fashion. The store accepts donations daily. They are currently in need of fashionable tops, dresses and accessories.
 

Colonial Square Shopping Center
9739 Manchester Road
St. Louis, MO 63119