“RuneScape 3” has had a very successful launch according to information released by Jagex on Friday September 6th. The latest iteration of the MMORPG is allowing players to shape the world with their actions and decisions. It’s a unique twist in online gaming which seems to be exactly what players want.
Starting off with two month long event ‘The Battle of Lumbridge’ “RuneScape 3” was launched on July 22. Since then players have collected over 1 billion Divine Tears and destroyed over 60 million enemy soldiers. Players have even been able to vote on campaign decisions.
Phil Mansell, RuneScape Executive Producer explains, “With the Battle of Lumbridge we were looking to give the players a new way to interact with RuneScape and place their mark on the world. We’ve seen over a 150 million votes cast on how the battle campaign should be fought, with players making decision on everything from what kind of reinforcements they get to how they can support their chosen god with buffs and new units. Players have so many ways to affect the current battle, from killing enemies or donating resources to their chosen deity, and it is this player driven dynamic which puts the future of the game very firmly in the players’ hands.“
The new approach to “RuneScape” has proven very successful for Jagex bringing new and old players alike into the world. Over the past month more than 300,000 new players have joined the game. Over 100,000 former players have also re-activated their ‘RuneScape” accounts.
The combination of new, existing and returning players means a lot of adventurers logged on every day. “RuneScape 3” has seen an average of 600,000 hours of gameplay per day in August. That’s the equivelant of 68 in-game years happening each day!
No doubt Jagex’s focus on a more player driven story in “RuneScape 3” was a move in the right direction. Mark Gerhard, Jagex CEO commented, “RuneScape 3 has been the result of the tireless efforts of the development team and the positive reaction from the community, since its launch, shows how aligned they are with the community spirit and sentiment. This is the first step in allowing players to truly create their own adventure within the game and we’re really excited about seeing how the game evolves through their participation.”