The French and German online “Amazon.com” storefronts state that the current version of “Apple TV” is not available now and “Apple TV” won't be available again until the day after Apple's new product presentation this week, according to a Oct 19 report in “CultofMac”. This suggests to many Apple watches that Apple will unveil a new version of “Apple TV” at Apple's event in San Francisco this Tuesday —just in time for the holiday shopping season.
While Apple did launch a software update for “Apple TV” last month (version 6.0), there hasn't been a major upgrade to Apple TV hardware since March 2012, so an update seems overdue.
Every Apple watcher knows the Apple is working on developing “Apple TV”. Tim Cook, Apple's CEO, has stated as much at public events—as well as in private venues. Now it appears those efforts are gaining momentum—at least as far as content goes.
A few months ago, at around the time “Apple TV” added apps for “HBO Go” and “WatchESPN” (subscriptions to these cable services are necessary), Apple hired Pete Distab to lead Apple's negotiations with cable companies and content providers. Mr. Distab is a former Senior Vice President of “Hulu”, where he was responsible for marketing and distribution.
One month later, “Apple TV” added live programing from “Vevo”, “Smithsonian”, the “Weather Channel”, “Disney Channel” and “Disney XD”.
This expanding “Apple TV” content—coupled with the possible clue from the “Amazon.com” stores in France and Germany—leads some to believe that Apple's teaser for Tuesday's event in the Yerba Buena Center (“We still have a lot to cover”), refers to expanded “Apple TV” coverage, in addition to hardware upgrades like an advanced processor and improved networking.
Do you think we'll see a new “Apple TV” this Tuesday?