Ram brand chose the annual Woodward Dream Cruise in Detroit on Aug. 17, to unveil a stunning Drone Yellow color HEMI-powered 2013 Ram 1500 RT Rumble Bee concept pickup to celebrate the 10-year anniversary of their original 2004-5 Dodge Ram Rumble Bee limited edition of the Ram.
The Dodge Ram Rumble Bee introduced ten years ago was inspired by the very popular Super Bee muscle car from the late '60's that is emblematic of the automotive period upon which the Woodward Dream Cruise is based and celebrated by a crowd estimated (for this year) to number upwards of a million fans and performance car aficionados.
“The Ram 1500 Rumble Bee continues to have a strong fan base and what better place to celebrate its 10-year anniversary than Woodward Dream Cruise,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “There’s a lot of energy surrounding concept trucks and buzz models, and the Ram Design Team revels in creating something that is unique for our customers to enjoy.”
The Rumble Bee concept introduced at the Woodward Dream Cruise began life as a 2013 Ram 1500 R/T.
It's style cues keep alive the Super Bee visuals tradition with the lightweight, two-door; 2WD Ram covered in a special “Drone Yellow” paint with a unique matte finish.
The rare color/finish flows over the entire truck including the bumpers, flares and the Mopar ground effects kit. True to form, a new “Speed Bee” design is swathed on both sides of the truck within a gloss black stripe that fades into honeycomb. The stripe glides front to rear, around the top of the bed and over the Mopar tonneau cover to memorialize HEMI-powered vehicles of the late 1960s and early 1970s, which dominated the racing scene.
The standard RT 22-inch wheels are replaced with gloss black, 24-inch, Vellano VRH custom rollers and a 2-inch drop provided by King Suspension enhances handing performance and appearance with the help of a reservoir shock at each wheel. The grille, hood vents, badging, fuel door and the dual exhaust tailpipes are coated in gloss black, carrying the theme on all sides.
The colors and graphics spread through the Ram R/T-based interior, featuring black and Drone Yellow leather sport mesh seats with two-tone yellow/light-grey stitching.
“Rumble Bee” lettering and Ram logos adorn chairs, floor mats and door bolsters. The interior center-piece is an actual amber-encased bee mounted into the 8-speed rotary shifter knob that lights up to expose a honeycomb pattern background. Two buttons below the knob control exhaust cutouts to bypass the Mopar cat-back dual-exhaust system, allowing the full sound force of a 5.7-liter HEMI V-8 to escape — in true muscle car style with sound that is not only distinctive but also loud.
The unique honeycomb pattern is shared with door trim and the dash, where a milled aluminum “10th Anniversary” commemorative badge serves as the truck’s ID.
The Rumble Bee look continues under hood where the Ram 1500 Rumble Bee concept houses a 5.7-liter HEMI with 395 horsepower and 407 lb.-ft. of torque, mated to a TorqueFlite 8-speed automatic transmission. This HEMI is fitted with a custom gloss yellow and black engine cover with honeycomb graphic pattern. Mopar’s cold-air intake system gives the HEMI a bump in performance and relentless torque is transferred through a 4.10 gear set for quick jumps off the line.
Ram brand did not release any information today about actual production plans or pricing for the 2013 Ram 1500 RT Rumble Bee.