RPA's The Listening Cloud samples their (client) feeds and responds semi-autonomously with a "stormy" light show. The Listening Cloud was video-reported (Episode 137) by CNet’s “Crave” Stephen Beacham to the Examiner feed on or about Sept. 17, 2013. This "brain cloud" was designed (brainstormed?) by a group of RPA creative and technology Associates. It was made to sample in real-time tweets, posts, #hashtags and virtually all client brand data in the data cloud/s. Perrin Anderson (Creative Director at RPA) would have their clients use the #ListeningCloud hashtag to upload the social media data.
You can also see this "first data driven light sculpture" in the YouTube video "The Listening Cloud". The RPA Listening Cloud responds (reactively) by storming a colorful light show using a Philips Hue Lighting System. The "Hue" by Philips would appear to be a clever, creative lighting system that has a wide variety of new lighting applications. "Hue" appears to be relatively new based on the number of social media mentions around it. The Listening Cloud physical light-build is not even a suggested app. The Listening Cloud creative group at RPA seems to have shown amazing proactive creativity in their set-up and design.
Except for the design The Listening Cloud's interior light show and code app, the light-cloud interactive sculpture might be suitable for some DIYers. You can view samples of the build/construction in the video "How to make The Listening Cloud". Based on what few video comments have been posted, the actual thing may be desirable but not popular. But some of the pieces needed for the build would be some clear plastic (square) tubing, the "Hue" system, adhesive(s), clear vinyl film (an un-plasticized clear plastic film might offer a longer life time), some polyester fiber fill, the code and a few other odds and ends.
But making and marketing your own Listening Cloud might not be recommended. It may be patent-pending and even trademarked by RPA. You may possibly need the "Hue" API and experience programming Node.js. RPA reports that they have provided an interface in their lobby with their Listening Cloud. Visitors should be able to program and sample types of real time feeds and data to visualize with The Listening Cloud.