The Tournament of Roses announced the three floral and event professionals who will assign the trophies to 24 of the 2014 Rose Parade float entries in an emailed press release Thursday afternoon. Cheryl Cecchetto is the president and owner of Sequoia Productions, James Folsom is the Marge and Sherm Telleen/Marion and Earl Jorgensen Director of the Botanical Gardens at The Huntington, and René van Rems is an award-winning floral designer originally from the Netherlands.
The three were selected by the Tournament’s Judging Committee, chaired by Richard De Jesu. Pres. Scott Jenkins will announce the winning floats the morning of Jan. 1, 2014 and winners will be identified by banners carried by Gold Award Girl Scouts and Eagle Scouts. Judging is based on criteria such as creative design, floral craftsmanship, artistic merit, computerized animation, thematic interpretation, floral and color presentation and dramatic impact.
Cheryl Cecchetto has been the sole producer, director and designer to the Academy Awards Governors Ball for 25 years, the Emmy Awards Governors Ball for 16 years and Australia’s G’DAY USA events for 10 years. She is a highly sought after speaker at industry events around the world and recently served as the international keynote speaker for the MiceCon 2013 conference in the Philippines, ISES Toronto’s Ignite Business Event Expo in Toronto, Ontario and the Sydney Event Showcase and Australian Business Events Expo in Sydney, Australia. Cecchetto has been featured on many television network news and entertainment shows and has been the subject of articles in the Los Angeles Times and other publications.
James Folsom started at The Huntington in 1984 as the assistant curator, and now as director, he sets oversees staff and volunteers who welcome more than 500,000 visitors to the Gardens each year, care for and cultivate plants and displays, conduct classes, tours and workshops and make the Gardens an important community asset. He manages landscapes, collections and programming; maintenance and improvements to the grounds; and promotes horticulture, research and interpretation. Folsom enjoys gardening as a finds gardening a creative and satisfying pursuit. He is a certified arborist from the International Society of Arboriculture.
René van Rems has published two books, René’s Bouquets -A Guide To Euro-Style Hand-Tied Bouquets and René’s Bouquets for Brides and was the first recipient of Los Angeles Flower Market’s René van Rems Award for excellence in design education. Born in Amsterdam, van Rems was educated at the world-famous Floral Institute in Holland prior to moving to the United States. He is a member of the American Institute of Floral Designers (AIFD) and the National Speakers Association (NSA) and has served as the director of promotions for the California Cut Flower Commission for 10 years. The award-winning floral designer, keynote speaker, instructor and author has been featured on many television shows, showcasing European influence on trends in American floral design.
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