According to a March 1 post from the Women's MMA Discussion Facebook group, UFC color commentator Joe Rogan says there's a huge announcement coming in the days ahead regarding Ronda Rousey's next fight.
Rogan, a well-respected UFC voice since the late-90s, wouldn't specify exactly what is next in store for Rousey, but he says it's going to be big news that will shake the landscape of women's MMA.
I will tell you this and this is a K-Rock exclusive. Within the next probably week or so, a huge announcement will come about women's fighting and I'll be back in and we'll talk some more.
Rogan went on to say that the announcement would be crazy and a huge shocker, so he made it seem as though the UFC has something wacky in store for the fans.
He hinted that the casual fan knows who might be next for Rousey, but he wouldn't say if her upcoming opponent is currently ranked in the top ten in the world at bantamweight.
The way Rogan said it, it didn't seem like Alexis Davis or Cat Zingano would be next up for Rousey.
One day after Rogan's radio comments came out, Dave Meltzer reported on Observer Radio that the UFC might be looking into a fight between Rousey and former MMA star Gina Carano, for a card on July 4th weekend.
Meltzer said that he believes the big announcement Rogan was speaking about might not be a clash between Rousey and Cris "Cyborg" Santos, but one between the star judoka and the former face of women's MMA.
Santos needs to make 135 pounds a few times, so she might not have the chance to fight Rousey until the end of 2014.
Analysis: The UFC desperately needs a high-selling pay-per-view card for its annual July 4th weekend show, and most of their current champions are expected to be out of commission at that time.
Middleweight champ Chris Weidman is already set for a fight this summer against Lyoto Machida, Robbie Lawler fights Johny Hendricks for the welterweight strap this March, and Jon Jones puts his light heavyweight belt on the line this April.
With that said, Rousey is the only UFC champion who might be available for the July show.
The casual fan would definately be more jazzed about Rousey vs Carano than they would about "Rowdy" vs Davis or Zingano, even if the fight would be less competitive.
Chances are, Rousey would finish Carano in the first round.
However, Carano was out of the game anyways for five years, so she probably doesn't really care at this point about anything other than making a UFC appearance.
It wouldn't really tarnish her legacy to lose to Rousey, since most fans assume she would lose anyways. At the end of the day, this fight should happen because it would sell a lot of pay-per-views and generate a lot of interest in the UFC.